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Whether it’s designer to brand, celebrity to designer, or major fashion house to popular graffiti artist, one thing is certain: people are working together, and business is better than ever. Modern fashion collaborations are a cultural trend that keeps on growing (and giving), bringing together a larger range of artists, designers, models, musicians, and brands than the world ever thought possible.

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With the rise of Supreme to the very top of the global streetwear ladder, a new subculture has emerged. The process of buying and reselling Supreme products has been gaining more and more popularity in recent years. People worldwide are building an enterprise of obtaining rare and high-demand pieces and reselling them for more money. Not only do the sellers gain a profit, but they open the door for Supreme-lovers to access old releases, limited editions, and unique or rare designs.

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The fashion industry is changing, and people are starting to notice. With the appearance of Off-White founder and designerVirgil Abloh, as the new Men’s Artistic Director at Louis Vuitton, streetwear influences keep on blending stylistic boundaries. Much like the dynamic between emerging street-style and classic fashion, Abloh’s work combines elements from both the future and the past, creating a sense of uniqueness within the scope of contemporary art.

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Let’s face it. There has never been a secure way to trade your sneakers.  Whether it’s online or face to face, there’s always the risk of being scammed or robbed of those brand new Off-White's.  

The guys here at ShopSwap understand the severity of this issue, and we’ve brought you sneakerheads the perfect solution: connect the customer directly to the store.  It’s as easy as that.

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