Modern Merging of Streetwear and Designer Fashion: A Look Into 2019
Another year has ended and now the time has come to both reflect and look forward. From midterm elections to Royal Weddings to Russian World-Cup-Winners, 2018 brought historic advances to every corner of the world. It’s 2019 now and it’s not a secret that the world is changing. Fashion, and its global terrain, seem to be no exception. Both designer influence and streetwear style are continuing to merge, blurring the lines between timeless luxury and something brand new, creating an international culture entirely it’s own.
According to Oxford Dictionary, Streetwear is defined as "casual clothing of a style worn especially by members of various urban youth subcultures;” a bit of a stretch from the common understanding of luxury goods. Streetwear itself has come a long way from the days of 1990’s skater California-casual, gradually evolving into a worldwide artistic style. From major brands like Supreme to more underground labels, streetwear is continuing to infiltrate young-people culture, popping up everywhere from college campuses to concrete jungles.
Many designer brands that have been traditionally more high-fashion, like Gucci and Versace, are starting to catch on. In using alternative platforms like Instagram, labels are able to reach a newer, wider audience than ever, catching the eyes of millions of young people worldwide.
The fashion industry is changing, and people are starting to notice. With the appearance of Off-White founder and designer, Virgil Abloh, as the new Men’s Artistic Director at Louis Vuitton, streetwear influences keep on blending stylistic boundaries. Much like the dynamic between emerging street-style and classic fashion, Abloh’s work combines elements from both the future and the past, creating a sense of uniqueness within the scope of contemporary art.
These changes don’t stop with Virgil Abloh, and it looks like they’re here to stay. The merging of streetwear with designer fashion has sparked an international movement, a reformation of art and culture that’s continuing to spread. Now more than ever, people are choosing to include individuality and expression into their sense of style. The boundaries between streetwear and designer are breaking down. The future of the fashion industry is changing, and it seems the entire world is ready for it.